Oumnia El Khazzani

Writer & Content Manager

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Content to boost your business.

In an age of over-advertising, content has become a crucial tool for companies to get their story out to the world. Don’t take my word for it, the numbers talk for themselves:

  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)

  • 78% of CMOs believe custom content is the future of marketing. (Source: DemandMetric)

  • 86% of highly effective organizations have someone in charge of content strategy. (Source: CMI)

  • Content production is the biggest challenge for 44% of marketers. (Source: LookBookHQ)

  • Companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts. (HubSpot, 2015)

  • Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)

Content is a powerful tool to market your brand and product or services.

It plays a role at every stage of the funnel, from brand awareness to closing deals.


My name’s Oumnia El Khazzani, I am a Content Writer & Manager.
I create impactful content for companies, organizations and individuals, with a focus on B2B and SaaS companies.


Here’s what you get with me:

My brain power

I have over 10 years of studying and working experience behind me. I've been educated in the French system which focuses heavily in producing intellectual minds with sharp analytical skills.

For your business, this means I will produce content that is relevant to your needs, your user personas and your KPIs. I work fast, and don't need much handholding to be fully proficient.

My education in marketing

I hold a Master's degree in Marketing, with a focus on branding. I continuously educate myself on subjects such as SEO and growth marketing to stay on top of the latest techniques.

What this means for your business: you will get more than just a writer with strong branding skills, you’ll get a copywriter and content manager who’s fully aware of marketing & SEO techniques, KPIs and stakes.

I am a writer.

I am a creative writer (novels) as well as a published blogger.

What this means for your business: I am creative, I am definitely an out-of-the-box thinker, and the only limit to my imagination is my analytical brain. I will give an edge & personality to your content, and I’ll make it stand out from what’s out there.

My personality as a human being

I am a fiery, energetic and highly positive person (if you're into astrology, here's my mix: Sagittarius with ascendant in Aquarius). I am a blend of action and intellect. I manage my emotions extremely well, and take feedback very well. I'm a doer and a thinker. And if you're into Briggs and Meyers, I'm I/ENFP.

What this means for you: I will bring my whole self to work. My brain, and my passion, as well as my smile and enthusiasm. I am born communicator, so working remote has never prevented me from building relationship with my clients and co-workers.

My other skills

I'm a yoga teacher and passionate about spirituality and mindfulness. I’m also an entrepreneur. As a matter of fact, you are here on the website of the brand I have created a few months ago — have a look! I did the website, branding and copy!

What this means for you is that I never lose my cool, I'm grounded and open-minded, and I understand that we’re here to make business and sales.


My services

Here’s how I can help your business.

CONTENT CREATION:

Depending on your needs, the creation process varies, from providing you with ideas of content to following a very specific brief.

  • Creation of content from scratch: sometimes, clients don’t have the time to come-up with content ideas. It is actually the case of 44% of marketers. Fear not. I have extensive experience in leading content ideation for companies. Depending on the business objective, I provide themes and content ideas, based on online benchmarks or interviews with experts.

  • Creation of content based on a specific brief: do you have a specific idea of the content you need? I can write it for you.

Content creation work includes:
- preliminary research (online or interviews)
- content creation
- one round of feedback and review

I can write in a marketing or educational style.

Usual rate: 250€/up to 1,200 words.


EDITING & PROOFREADING:

Every piece of content should follow a story-line, deliver a clear message, and use correct and compelling language. I am the safeguard of these qualitative elements.

I worked once in a design agency. They used to call me “oeil de lynx” which is French for “eagle eye”. I have powerful editing and proofreading skills. Having an eagle eye helps to spot errors, but the biggest skill I use is a sharp and structured thinking framework.

I have a passion for well-organized thoughts and proper vocabulary.

I can review existing content to take it to the A+ level you deserve.

Usual rate: 150€/up to 1,200 words.


TRANSLATION

I am bilingual in French and English, and I work with clients to localize content for their website, blog and sales material from French to English and English to French.

Usual rate: 0.15€/word


Here’s more info

I write about:
Business
Marketing
Social Media
SaaS products
Wellbeing at work/Future of Work
Mindfulness

I write:
Website copy
Product copy
Emailings
Blog articles
Case studies

Some of my amazing clients:
Aave (Blockchain, Switzerland)
Swish Labs (Tech startup, SF)
Uberall (SaaS, Berlin)
Award Force (SaaS, Worldwide)
BetterUp (Personal Development SaaS, SF)
Confidential (One of the Big 4 consultancy firms, Singapore)
Hubble (Office space rental, London)
BookYogaRetreats (Yoga retreats booking platform, Netherland)
Clubic (Leading French Tech magazine, Lyon)

Medium publications that feature my work:
The Startup (1/2 million readers)
The Ascent (60k readers)
Medium Mindfulness section
Medium Money section



Shall we create some content magic for you?

Contact me today, I love chatting with potential clients and learning about their needs (you’ll see, I’m very adaptable):

Shoot me an email: oumnia.elkhazzani@gmail.com

A Linkedin message: /oumniaelkhazzani

A Whatssap call/message: +212 6 76 333 100


Still want some more info about me?

Head to my Linkedin profile for a full history of my career in Marketing, and recommendations from my ex-managers, team members and colleagues.

Or, have a look at my Medium page to read some soulful pieces I wrote for leading publications.